QUICK ANSWER: Why CA firms are not getting new clients online because they rely entirely on referrals, have no structured digital presence, and until recently were restricted by ICAI rules from advertising at all — but that changed in December…
Yes. From 1st April 2026, ICAI allows Chartered Accountant firms in India to advertise and promote their services under specific conditions. Advertising must remain factual, informative, and non-comparative — aggressive solicitation and superiority claims are still not permitted. This is…
Most chartered accountants in India get new clients through referrals. A colleague mentions their name, a satisfied client passes on their number, and the work comes in. For years, this was enough. In 2026, it is no longer enough —…
