💼 Case Study: How GPSales Boosted B2B Lead Generation by 3X with Targeted Digital Marketing
🏢 Client Overview
Client Name: GPSales
Industry: B2B Sales & Corporate Solutions
Location: Delhi NCR, India
Website: gpsales.in
Services Provided:
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Website Design & Development
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SEO Optimization
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Google Ads (PPC Campaigns)
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Conversion Tracking & Analytics
⚡ The Challenge
GPSales wanted to generate qualified B2B leads for their corporate solutions services.
Their existing website was outdated, had poor user experience, and was not optimized for conversions. Despite running paid ads earlier, CPC (Cost Per Click) was high and conversions were minimal.
Key challenges:
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Weak website UI/UX and outdated design
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Low organic visibility on Google
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High ad spend with poor ROI
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No tracking setup for conversions
🚀 Our Strategy
We developed a result-driven digital marketing roadmap to improve visibility and maximize conversions.
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Website Redesign & Funnel Setup
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Built a modern, conversion-optimized website using WordPress.
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Clear CTAs (Call-to-Action) and inquiry forms added on every service page.
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Search Engine Optimization (SEO)
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Keyword research focused on “B2B sales outsourcing”, “corporate sales services”, and “sales team management.”
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Optimized on-page elements, meta data, and content flow for SEO ranking.
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Google Ads Campaigns
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Created high-converting ad groups and negative keyword filters.
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Used A/B testing for ad creatives and landing pages.
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Optimized bidding strategy for maximum ROI.
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Tracking & Analytics
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Integrated Google Analytics 4 (GA4) and conversion tracking.
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Monthly performance reports shared with client.
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📈 Results Achieved
After implementing the new strategy, the results were outstanding within 45 days:
✅ Leads Generated: 3X increase compared to previous campaigns
✅ CPC (Cost Per Click): Reduced by 48%
✅ Bounce Rate: Dropped from 72% → 39%
✅ Website Traffic: Increased by 210% (organic + paid combined)
✅ Conversion Rate: Improved from 1.2% → 3.8%
💬 Client Feedback
“Grow My Biz Digital completely changed the way our campaigns perform. We are now getting quality B2B inquiries every week with a much better ROI. Excellent support and reporting.”
— Team GPSales
🧭 Key Takeaway
With the right targeting, optimized website, and data-driven ad strategy, even a small B2B company can achieve big results in less time.
🔗 Want Results Like This?
Grow your business with a proven performance marketing plan.
👉 Let’s Start Your Campaign
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